Let me share a HUGE secret with you…ready? This is BIG…here it is: ALL OF YOUR MONEY IS MADE IN THE FOLLOW UP!!! Write that down. Its really important. Writers say things like this to me all the time… “I emailed them 3 weeks ago and they haven’t gotten back to me…” That’s because it’s not their job to follow up. It’s your job. They are crazy busy. So, do them a kindness…take charge of the follow up! As a rule of thumb, never let more than 3-5 days go by without making contact… and you should always schedule the next contact point. Never leave it open ended. What medium should you use? The one the client is most comfortable with. How have they communicated with you and others in the past? Usually email and phone end up being the best.