“What are the signs of a poor quality list?”

Jan 12, 2016 | Q&A

Ask how they verify their list, what are the sources: do they verify through calls or emails? They should give you some qualifiers, age of the list, source of the list, do they have any kind of guarantee to back up this list. Can you hold them accountable that it is a good list. If they are hesitant to give you any information or a guarantee, stay away.

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