“Is it possible that our writing might be fine, but might lack a particular thing a particular client might be looking for?”

Yes. You will find out when you put yourself out there. Do the dance. In an ideal world you would have a one-on-one mentor who’s been in your niche for many years who can hold you by the hand, so to speak, and walk you through every step of the game and tell you exactly what they’re looking for, exactly what that niche needs, exactly what the dance looks like. And even then when you jumped out there, you would still need to do the dance, you’d still need to figure it out for yourself and get into the right groove with each client. Just get out there and do it.

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