“Is it a wise move to use direct mail to drive prospects to your website for lead generation?”

Jan 13, 2016

Yes… tentatively. It depends on the market you’re in. The #1 factor to consider is this: Do you have an effective sales funnel to capture leads and turn them into buyers. No good to send traffic if you don’t know FOR SURE that it will convert. How do you know for sure? You test with electronic, cheaper methods first. Write some articles… do some guest blog posts… do some really targeted PPC… speak at a local event… and send all these people to your site. If you can get them to bite, then ramp up the mailings.

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