I LOVE scripts and templates… especially when starting out. I always got so flustered and brain dead in the heat of the moment. It was great to have a script to look at to calm my nerves and keep me on track. Of course, after a while, you get more comfortable…you learn the “dance” and the ins and outs of your market. You learn to feel comfy in your own marketing skin. That is when things really ramp up and move faster. I still use scripts and practice when I’m doing new things or venturing into new markets. I don’t read them word for word, but I have them.