“I wrote a series of “inspirational/motivational” emails for a client. I suggested we add an intro from the owner/brand to connect with the clients more directly and also a stronger close to enhance ROI. They like it just the way it is. Do I just smile and take the $$. We do have additional work planned.”

Yes… just smile and take the money. Then suggest it again the next time around and suggest they test results. They have a control, now they can test. It’s a very nice upsell.

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