“Hey, Joshua… guess what? Just got my first client!”
As a writing coach, I love those words.
I’ve noticed a really cool pattern among those that land clients and enjoy success.
Ok… before I tell you what the pattern is (they understand this really cool bit of human nature and shamelessly exploit it), let me tell you 3 things…
Why This Might NOT Work for You…
First, the cool little secret I’m about to tell you doesn’t work everytime and it doesn’t work for everyone.
So many variables in marketing, right? And so much depends on implementation.
For example, if you’ve ever been kissed, you know that not all kisses are created equal.
There is a kiss (like smacking lips with cardboard) and a KISS (like being plugged into a power transformer! ZING, BAM, ZOOM, WOW!)
Second, background is really important… and even more important is your perspective and beliefs on your background.
From what I can see, EVERYONE in life has “acres of diamonds” in their life. It’s just that if you can’t see the diamonds and believe they are there, you can’t mine them.
But the diamonds are there…
(If you don’t know that story, you gotta read up on it. I’ve included the first part of it below… plus a link to the whole talk… go ahead… go there now and read it if you want… I’ll wait for you up here…)
Third, I don’t know.
Hey, I wish I had a magic, crystal ball that told me the exact cause and effect of everything in the universe.
But I don’t.
So, I don’t know why some things don’t work out sometimes.
Just happens. Life ain’t fair.
Deal with it 🙂
(LOL… that’s what I tell my children!!!)
With that little bitty disclaimer, here’s the super cool secret law of nature successful new writers exploit to land clients right out of the gate.
This Is Why They Hire … and Pay Well
To understand this law, you need to ask yourself this question… and answer it….
“Why would a marketing director or business owner hire me to write for them?”
I ask this question to hundreds of writers each year.
I get lots of answers.
And, I ask dozens of marketing directors this question each year.
I get lots of answers.
But the #1 gist of the thing is this:
“I hire writers I can trust. And if I like them I pay them more.”
Well, there you have it.
They have to trust you… and they will pay you more if they trust and like you.
In human psychology we call this the KLT Law – Know, Like, and Trust.
The Foundation of all Business Deals
The reality is that all human relationships and, consequently business transactions, are based on these three things.
If you want a jumpstart in your writing business, use the KLT Law.
You see, all of marketing and sales is just a big game to get people to know, like, and trust you.
If they know you, like you, and trust that you can meet their needs and solve their writing problems, they will hire you.
It really is that simple.
And all the new writers that I know that have landed clients really fast, have either consciously known this… or intuitively known it… and used it.
Take the Easy Path to Jumpstart Success
Instead of running around trying to drum up cold contacts and convince strangers to hire them or recommend them, they tap into their existing connections.
I’m talking about network marketing (“You scratch my back, I’ll scratch yours…”) or making interesting phone calls, (“Hey Joe, I’ve got an opportunity I’d like to run by you…” hahaha) or sending out canned emails to everyone in your contact list (“I desperately need a writing gig. Please help!”)
As fun as all those things are, there is a professional, powerful, effective alternative.
I lovingly call it: Engineering Beginner’s Luck
When used right, you can land great clients, right out of the gate, without a website, samples, past clients, or any of that marketing stuff.
I recorded a quick, direct training video that shows you exactly how it is done.
The training is FREE and you can get it here, right now.
5 Steps to Landing Your First Client
The Acres of Diamonds Story… (by Russell Conwell)
WHEN going down the Tigris and Euphrates rivers many years ago with a party of English travelers I found myself under the direction of an old Arab guide whom we hired up at Bagdad, and I have often thought how that guide resembled our barbers in certain mental characteristics.
He thought that it was not only his duty to guide us down those rivers, and do what he was paid for doing, but also to entertain us with stories curious and weird, ancient and modern, strange and familiar. Many of them I have forgotten, and I am glad I have, but there is one I shall never forget.
The old guide was leading my camel by its halter along the banks of those ancient rivers, and he told me story after story until I grew weary of his story-telling and ceased to listen. I have never been irritated with that guide when he lost his temper as I ceased listening. But I remember that he took off his Turkish cap and swung it in a circle to get my attention. I could see it through the corner of my eye, but I determined not to look straight at him for fear he would tell another story. But although I am not a woman, I did finally look, and as soon as I did he went right into another story.
Said he, “I will tell you a story now which I reserve for my particular friends.” When he emphasized the words “particular friends,” I listened, and I have ever been glad I did. I really feel devoutly thankful, that there are 1,674 young men who have been carried through college by this lecture who are also glad that I did listen. The old guide told me that there once lived not far from the River Indus an ancient Persian by the name of Ali Hafed. He said that Ali Hafed owned a very large farm, that he had orchards, grain-fields, and gardens; that he had money at interest, and was a wealthy and contented man. He was contented because he was wealthy, and wealthy because he was contented. One day there visited that old Persian farmer one of these ancient Buddhist priests, one of the wise men of the East. He sat down by the fire and told the old farmer how this world of ours was made. He said that this world was once a mere bank of fog, and that the Almighty thrust His finger into this bank of fog, and began slowly to move His finger around, increasing the speed until at last He whirled this bank of fog into a solid ball of fire. Then it went rolling through the universe, burning its way through other banks of fog, and condensed the moisture without, until it fell in floods of rain upon its hot surface, and cooled the outward crust. Then the internal fires bursting outward through the crust threw up the mountains and hills, the valleys, the plains and prairies of this wonderful world of ours. If this internal molten mass came bursting out and cooled very quickly it became granite; less quickly copper, less quickly silver, less quickly gold, and, after gold, diamonds were made.
Said the old priest, “A diamond is a congealed drop of sunlight.” Now that is literally scientifically true, that a diamond is an actual deposit of carbon from the sun. The old priest told Ali Hafed that if he had one diamond the size of his thumb he could purchase the county, and if he had a mine of diamonds he could place his children upon thrones through the influence of their great wealth.
Ali Hafed heard all about diamonds, how much they were worth, and went to his bed that night a poor man. He had not lost anything, but he was poor because he was discontented, and discontented because he feared he was poor. He said, “I want a mine of diamonds,” and he lay awake all night.
Early in the morning he sought out the priest. I know by experience that a priest is very cross when awakened early in the morning, and when he shook that old priest out of his dreams, Ali
Hafed said to him: “Will you tell me where I can find diamonds?”
“Diamonds! What do you want with diamonds?”
“Why, I wish to be immensely rich.”
“Well, then, go along and find them. That is all you have to do; go and find them, and then you have them.”
“But I don’t know where to go.”
“Well, if you will find a river that runs through white sands, between high mountains, in those white sands you will always find diamonds.”
“I don’t believe there is any such river.”
“Oh yes, there are plenty of them. All you have to do is to go and find them, and then you have them.”
Said Ali Hafed, “I will go.”
So he sold his farm, collected his money, left his family in charge of a neighbor, and away he went in search of diamonds. He began his search, very properly to my mind, at the Mountains of the Moon. Afterward he came around into Palestine, then wandered on into Europe, and at last when his money was all spent and he was in rags, wretchedness, and poverty, he stood on the shore of that bay at Barcelona, in Spain, when a great tidal wave came rolling in between the pillars of Hercules, and the poor, afflicted, suffering, dying man could not resist the awful temptation to cast himself into that incoming tide, and he sank beneath its foaming crest, never to rise in this life again.
When that old guide had told me that awfully sad story he stopped the camel I was riding on and went back to fix the baggage that was coming off another camel, and I had an opportunity to muse over his story while he was gone. I remember saying to myself, “Why did he reserve that story for his ‘particular friends’?” There seemed to be no beginning, no middle, no end, nothing to it. That was the first story I had ever heard told in my life, and would be the first one I ever read, in which the hero was killed in the first chapter. I had but one chapter of that story, and the hero was dead.
When the guide came back and took up the halter of my camel, he went right ahead with the story, into the second chapter, just as though there had been no break. The man who purchased Ali Hafed’s farm one day led his camel into the garden to drink, and as that camel put its nose into the shallow water of that garden brook, Ali Hafed’s successor noticed a curious flash of light from the white sands of the stream. He pulled out a black stone having an eye of light reflecting all the hues of the rainbow. He took the pebble into the house and put it on the mantel which covers the central fires, and forgot all about it.
A few days later this same old priest came in to visit Ali Hafed’s successor, and the moment he opened that drawing-room door he saw that flash of light on the mantel, and he rushed up to it, and shouted: “Here is a diamond! Has Ali Hafed returned?” “Oh no, Ali Hafed has not returned, and that is not a diamond. That is nothing but a stone we found right out here in our own garden.” “But,” said the priest, “I tell you I know a diamond when I see it. I know positively that is a diamond.”
Then together they rushed out into that old garden and stirred up the white sands with their fingers, and lo! there came up other more beautiful and valuable gems than the first. “Thus,” said the guide to me, and, friends, it is historically true, “was discovered the diamond-mine of Golconda, the most magnificent diamond-mine in all the history of mankind, excelling the Kimberly itself. The Kohinoor, and the Orloff of the crown jewels of England and Russia, the largest on earth, came from that mine.”
When that old Arab guide told me the second chapter of his story, he then took off his Turkish cap and swung it around in the air again to get my attention to the moral. Those Arab guides have morals to their stories, although they are not always moral. As he swung his hat, he said to me, “Had Ali Hafed remained at home and dug in his own cellar, or underneath his own wheat-fields, or in his own garden, instead of wretchedness, starvation, and death by suicide in a strange land, he would have had ‘acres of diamonds.’ For every acre of that old farm, yes, every shovelful, afterward revealed gems which since have decorated the crowns of monarchs.”
(For the full text, go here: https://www.gutenberg.org/files/368/368-h/368-h.htm)
To begin discovering your own “Acres of Diamonds”, check out my FREE training…