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“I’m totally confident that if you decide to implement any one of these action items, you’ll see a difference. There will be a marked improvement in your marketing, your writing, and your overall quality of life.”
3 Power Mindset Positions
The Secret Psychology of Becoming A Great Copywriter
Let’s step into your brain for a minute. 🙂
I want to have a discussion on mindset stuff. How can you, as a copywriter, develop a winning mindset?
I’ll give you three ideas that have served me incredibly well. Along with each idea there are a number of action items to help you apply them.
I’m totally confident that if you decide to implement any one of these action items, you’ll see a difference. There will be a marked improvement in your marketing, your writing, and your overall quality of life.
Full disclosure…. I’ve done all of these things at different times, but I don’t do all these things all at once. Not quite there yet…
#1 – Use Your Imagination
This is something that doesn’t get talked about enough. And it’s crazy because all success starts here!
It’s certainly been the foundation of all the success I’ve had.
As far as we know, human beings are the only thing in the universe that can imagine.
You can look around and say “I don’t like this in my life! I would rather have_____”, imagine what you WOULD like, and then work to make those thoughts a reality.
No other being in the universe can do that.
Pretty cool, huh?
Obviously, imagining something once doesn’t make it magically appear in your life. But it is the first step.
If you never imagine it… if you never want it… It’ll never happen.
Creating something new with your imagination isn’t the end, but it is the beginning.
Ask yourself… “who do you I want to be?” then figure out the answer.
Let me share with you something that a good friend of mine, Bob Proctor shared with me.
This little guy represents you:
The top ½ of the big circle is your conscious mind.
The bottom ½ of the big circle is your subconscious mind.
Your subconscious mind controls 95% of your daily actions.
Your conscious brain programs your subconscious brain, which then controls the rest of your life.
Here’s why imagination is so important if you want to create a new reality for your life…
Your subconscious mind cannot distinguish between real experience and imagined experience
So when you choose to imagine the things that you want, it has an incredibly powerful effect on your subconscious mind.
As you keep imagining what you want, your subconscious will figure out exactly how to make it happen.
You can use your imagination to create better copy, better health, more money… You can do this!
- Journal “your story”. Imagine what you want your life to be like someday and write it down.
- Find quiet time. We live in an incredibly noisy world. We just gotta slow down sometimes. Not just physically quiet time, but quiet time mentally.
- Expand your definition of “possible”. We all have unlimited potential. Don’t continue to harbor limiting beliefs!
#2 – Actively Create Growth
“Mighty oaks grow in strong winds.”
I used to have a goal of making enough money so that I could go and do nothing.
It was a terribly limiting belief that, in reality, kept me from growing.
You see… In nature, things are either growing or dying. A tree will get bigger and taller and stronger every single day from the day it first germinates as a tiny seed until the day it dies. There’s no “pause”. It’s either growing, or it’s dead.
People are the same way.
If you and I stop growing, we start dying. The law of entropy says that everything will always go from a state of order to disorder unless external energy is actively organizing it.
You and I have to be energy creators! We have to be organizers!
We have to constantly become better versions of ourselves… or we’ll actually become worse.
- Focus. This is something that most people know they should do but aren’t very good at. Anytime you try to do multiple things at once, you’re losing efficiency.
- Do hard things on purpose. And not just random things. Do hard things that align with your purpose. Remember the “why” of your life. Choose to do hard things that help you fulfil your purpose.
- Cultivate a family of growth. I don’t necessarily mean mother, father, sister, brother sort of family. I mean anyone in your life who is willing to support you in your dreams. As yourself: “Who is in my life that can support me?” and “Who can I support in their dreams?” Find those people. Make them a bigger part of your life. You need help to truly progress.
Embrace The Mundane
This is most likely the hardest part of it all.
I’m a visionary guy. I like new stuff. I like big ideas.
But the truth is… Success is hammered out on the anvil of consistent, daily actions.
If you can figure out how to do the right things consistently, every, single, day… you’ll win.
A friend of mine (who’s also a billionaire) said: “The faster you get to the mundane, the more successful you’ll be.”
The faster you can get to the routine, the more success you will have
That is powerful. Your focus should be getting there as fast as possible.
But remember.. you have to be consistent in order to achieve the results that you want.
- B.H.L.R. That stands for Boring, High – Leverage Routines. Identify these things. If you consistently do these things and embrace them, you’ll be successful.
- Celebrate Tiny Achievements. I like to gamify the small stuff in my life. I set a timer for the number of minutes I want to focus on something, then I’ll go into my flow. I’ll focus on one thing and I’ll just hammer away. But I always know that at the end of that, I get a reward. I get to go kiss Margie, or play for a little with one of the children… There’s a celebration at the end.
- Develop a long time horizon. A long time horizon means you’re looking far into the future. You plan for what you want to happen 5, 10, 20 years from now. The best investors have the longest time horizon. The best parents have a long time horizon. The best copywriters have a long time horizon.
Pro Tip 😉
Now… I’m not that old. But I have had some life experience. And I’ve learned some very valuable lessons.
If there’s one thing that I could share with you as someone who’s been down the road you’re on… it’s this:
The short-term figures itself out.
I don’t know exactly how, but I know that it does. You don’t need to worry about it.
I had this cool experience when I was a kid. We lived in a little town in Iowa, and the sidewalks were a huge mess.
When my siblings and I would walk down the sidewalks, we would trip, step on the cracks, stub our toes… Not fun.
I was just 7 years old, but it wasn’t long before I figured something out. If I stayed focused down on the ground in front of me, I would go slower and I would trip more.
But, if I kept my head up and looked further down the sidewalk, I could see the bumps and cracks coming. I could prepare for them and I’d be able to get through faster and with fewer stubbed toes. Much better, right?
Those Iowa sidewalks are like life.
So look up! Look to the future!
You have enough time. If you keep the belief that you don’t have enough time… and you freak out about what’s happening right now, it’ll hurt your growth.
Focus your life on what you really want to accomplish in the long-term.
You’ll be glad you did.