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“I’ve finished several AWAI programs and am ready to start looking for clients. I’d like to start with some local clients to get some real-life samples and testimonials. I’d be willing to work for free, in exchange for the testimonials. These are my questions: How do I introduce myself to these clients? Should I say I’m a beginner and willing to work for testimonials?”

I don’t ever recommend this approach. It is soo.... YOU focused. It makes you look like you're asking them for a favor. It’s sad to say, but no one really cares about you. They care about themselves. Don’t go into things asking to get something, go in there confident...

“Is there a specific list of questions to ask a client, especially if you are, say, creating a blog for someone offering a service? I know a lot has been said about researching products but any info on services and the process for extracting that information would be appreciated. Thanks!”

YES! I have two wonderful tools I use for initial research with a client... One is a lengthy “Client Questionnaire” that digs deep into their marketing, copy needs, business goals, and personality of the owners/managers. The other is a simple “Creative Brief” that...

“How do I know what to charge?”

There are some industry standards. I have a price range for different services that a beginner might charge. But, those are just guidelines... and they're pretty loose. The real formula is this: you charge whatever you need to reach your financial dreams... and that...